Just. No.

Just. No.

Posted by Melissa McEwan at Friday, February 12, 2010

There is, perhaps, no more perfect example of the fucked-up ways in which women, womanhood, and female bodies are viewed than at the intersection of the realities of breast cancer and the tone of breast cancer awareness marketing. I mean, forget the pinkification of everything breast cancer, which was annoying enough; now nearly everything about breast cancer has to be cute and/or sexy. Save the Boobs! Save the TaTas! The Beauty of Breast Cancer Research. It annoys me to no end because I almost can’t imagine something more woman-hating than refusing to give women a furlough from the expectations of being Cute and Sexy At All Times even when they’re fighting cancer.

For that reason, I deeply appreciate the campaigns that feature images of real women who are fighting, or have survived, breast cancer.

The below advert (which is possibly NSFW) is, however, the worst of both worlds: An image featuring one of the affects of cancer treatments—but in a totes hilarious way! BOOBLEHEADS!

[Click to embiggen.]
If you can’t view the image, it’s 3/4 of two white heads, presumably bald from the affects of chemo, right next to each other, shot from above. The noses poke out “on top.” The cumulative effect is a resemblance to a pair of breasts. Text reads: “A simple mammogram can detect breast cancer. Liga Contra el Cancer (League Against Cancer).”

Chemo-bald heads masquerading as disembodied boobs? Just. No.

[Via Copyranter.]

via shakespearessister